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Why is TouchCast better than normal video?

TouchCast merges the two most potent media forms in contemporary history —Video and Web— into one new super-medium: The video web. TouchCast looks like TV but feels like the web. By using TouchCast, creators are now equipped with the tools to produce a new, amazing breed of video web content with minimal time and effort. HD video can now encapsulate interactive elements that consumers are already accustomed to using on the web.

With the Video Import feature, why not taking your existing video and add the value of TouchCast interactivity?

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